Sharon Taylor is the agency's office manager and media director, and creates and implements strategic media plans for all Access Marketing clients.
Reaching the right consumer, at the right time, for the right cost is Sharon's fortè. She approaches media planning and buying from a creative and investment perspective, with a focused approach:
• Start with sound marketing objectives & strategies
• Translate them to actionable media objectives & strategies
• Refine the target while searching for insights
• Apply relevant research
• Assess the best media vehicles available
• Add creativity at every stage of the process
• Develop the best media plan that maximizes the overall success of the campaign within the given budget.
Being a part of a media family, advertising and marketing have been a daily part of Sharon's adult life. Her resume also includes being a part of the administrative team at Rushmore Plaza Civic Center.
Sharon is married to Trent Taylor and together they have two children.
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Access Marketing 2007